The mission of the World Wide Tennis Association (WWTA) is to promote and enhance the tennis experience for players of all levels world wide. This includes: Integrated system for personal profiles, tournaments and leagues globally. Management of ranking updated daily. Allow any member to conduct a tournament or organize a league. Keep costs low so no player in any country is excluded. Addressing issues of cheating and poor sportsmanship. Creating a program that encourages people with less experience to continue playing, instead of giving up when realizing how competitive tennis is. Help clubs run a more healthy and robust business. Help coaches find and involve players more actively. Respect and work with other Tennis Organizations whenever possible. Provide leadership in the sport globally.